| IV. Situation about Publicity Activities for Improving the Public Awareness of IPR Protection in China |
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Friday,April 08,2005
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To crack down on fakes, inferiors and piracies and protect IPR, the Chinese government adopts a series of publicity measures, which mainly include: intensify legal publicity activities ( especially for new laws and regulations) via news coverage, television and broadcastings, and symposiums, and make legal education concerning intellectual property as part of national legal publicity work simultaneously, strengthen the supervision of public opinion, expose some influential typical cases through news media and constantly bring to light the top 10 cases damaging market economy for many years, which has produced an awful and preventive effect upon future criminal activities and malpractice. All these have enhanced IP protection awareness of the public and laid a good foundation for comprehensive legal enforcement and protection of IPR. For instance, In April 2001, SIPO cooperated with the SAIC, NCAC to organize series of activities and events for the World Intellectual Property Day entitled "Today Creates the Future". All across the country, there were activities for the dissemination of intellectual property to create an environment for the respect of the knowledge and protection of the IPR for a common beautiful future.
In particular, the National Office of Rectification and Standardization of Market Economic Order, National Anti-Pornography and Anti-Illegal Publications Office, SIPO, Ministry of Public Security, Customs General Administration, SAIC, General Administration for Quality Supervision, Inspection and Quarantine, General Administration for News and Publications, and NCAC, in accordance with the national work plan 2004 for the rectification and standardization of market economic order, organized a joint event named Publicity Week of Intellectual Property Protection to match the World Intellectual Property Day on April 26. The Publicity Week, with the theme of Respecting Intellectual Property and Maintaining Market Order, was carried out nationwide from Apr.19 to 26, 2004. The said Week aimed to popularize general knowledge about IP protection, publicize the significance of reasonable and efficient IP protection, the vital role intellectual property system can play in the implementation of the strategy of making the country prosperous by means of science, education and talents and in the promotion of scientific and technological innovation, cultural prosperity and economic development, and publicize China¡¯s work and results concerning IPR protection. In addition, a batch of typical cases infringing on IPR and their punishments were disclosed during the Week. The Week included the following activities: news conference for the Protection Status regarding China¡¯s IPR attended by both Chinese and foreign reporters, Symposium on China¡¯s IPR and Economic Development, Dialogue about IPR Topic by University Students, Award-given Ceremony for the Second Female Inventors Competition, a series of publicity programs with the theme of IPR in China and commonwealth advertisements in this regard were provided by China Central Television, the articles-soliciting activity with the subject of Respecting IPR and Maintaining Market Order on such media as China IPR Newspaper, Copyright Knowledge Competition on media such as CCTV, China News and Publication Newspaper and Sohu Website, broadcast of a special award-given program of Golden Wisdom Prize for invention and creation among common people nationwide jointly made by CCTV and some local TV stations and shown on CCTV, publicity activities such as small exhibitions, street consultations, and lectures throughout the country, broadcast of a soiree with the theme of Crack Down on Piracies and Protect IPR on CCTV. To guarantee the smooth implementation of the said Week, the National Rectification and Standardization Office, Department of Publicity of the Central Committee of the Chinese Communist Party, and Information Office of the State Council were authorized by the Chinese government to be responsible for the organization and coordination of the activity. To this end, a special organizing committee for the Publicity Week of Intellectual Property Protection was formed and a work-coordinating group set up at State Intellectual Property Office, and a notice about preparations for the Week was issued to the local departments concerned nationwide. The notice required all the provinces, municipalities and regions to fully realize the significance of the Week, and made clear the specific requirements for its preparations, implementation and follow-up activities. On account of the wide range and large scale, the Week achieved its desired result. The Chinese government hopes to crack down infringements on IPR and increase public awareness of protection in this regard through such regular activities.
£¨Source:Department of Treaty and Law of MOFCOM£© | |
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